Andrzej describes six types of users. There are four basic intrinsic types; Achievers, Socialisers, Philanthropists and Free Spirit. They are motivated by Relatedness, Autonomy, Mastery and Purpose (RAMP – self determination theory). The other two types, whose motivations are a little less black and white are Disruptor and Player.
- Socialisers are motivated by Relatedness. They want to interact with others and create social connections.
- Free Spirits are motivated by Autonomy and self expression. They want to create and explore.
- Achievers are motivated by Mastery. They are looking to learn new things and improve themselves. They want challenges to overcome.
- Philanthropists are motivated by Purpose and Meaning. This group are altruistic, wanting to give to other people and enrich the lives of others in some way with no expectation of reward.
- Players are motivated by Rewards. They will do what is needed of them to collect rewards from a system. They are in it for themselves.
- Disruptors are motivated by Change. In general they want to disrupt your system, either directly or through other users to force positive or negative change.