People who have not heard the term “gamification” before perceive it to be about games but this is inaccurate. In order to address this misperception, Deterding and his team researched the various uses of gamification and came up with a definition that states gamification as “the use of game design elements in non-game contexts.” (Deterding et al.) We can see from this definition that gamification distinguishes itself from games by implying that while games are for fun without real world implication but gamification has implications in the real world. Broadly speaking, gamification continues to be applied to various areas of business, technology and society.
For this research paper, the focus is on the business and technology aspects of gamification. This leads to the definition by Gartner that states gamification as “the use ofgame mechanics and experience design to digitally engage and motivate people to achieve their goals.” In…
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